How do you make sure that the samples reach only our target customers?

AIM uses a data-driven opt-in system, with an AI-powered eligibility check preventing fraud and ensures target profiles match your target demographic.

Will I get real insights on who tried the product?

Yes — from request to purchase, every sample is tracked in real time via a dashboard. You'll see engagement, reviews, and conversion metrics.

How does your approach improve ROI compared to traditional sampling?

In traditional sampling, you don't know who got your product or if they became customers. With AIM's data-driven model you trace sample trial sale, enabling real-time optimization and proof of marketing spend.

What do we do after the sampling campaign ends? How do we use the data?

Post-campaign, you'll receive a detailed report on performance metrics. You can use it to refine target segments, optimize future campaigns, and integrate findings into your CRM and marketing strategy.

Supplements & Wellness Product Sampling

Drive Trial for Your Wellness Brand

Convert health-conscious consumers into loyal subscribers with strategic sampling that demonstrates real results. From vitamins to protein powders, let customers experience your quality firsthand.

Gym & Fitness Centers

Health Food Stores

Wellness Events

Launch Supplement Campaign

View Success Stories

Product image showcasing supplement product

Concentric circles graphic, representing a target or bullseye.

Heart shape graphic, representing affection or likes.

78%

Subscription Rate

Upward trending line graph with arrow, indicating growth.

5.2x

Customer LTV

86%

Trial Rate

Why Supplement Brands Choose Sampling

Turn Trial Into Lifelong Wellness Customers

The supplement industry is projected to reach $230 billion by 2027. Sampling is your competitive edge to capture this high-value, recurring revenue market.

86% trial rate

Overcome Purchase Hesitation

Supplements are a high-consideration purchase. Sampling removes the risk and lets quality speak for itself.

Circular arrows graphic, indicating refresh or exchange action.

78% subscribe

Build Subscription Revenue

Samplers who experience results become subscribers. 78% of our supplement samplers convert to recurring orders.

Two person silhouette icons, representing a group or users.

3.5x awareness

Educate Health-Conscious Consumers

Sampling creates teachable moments. Help consumers understand benefits, dosing, and how your formula stands apart.

5.2x LTV

Drive Higher Lifetime Value

Supplement customers are among the most valuable. Samplers have 5.2x higher LTV than non-samplers.

92% trust gain

Build Trust in Quality & Efficacy

In a crowded market with trust concerns, sampling proves your ingredients work and taste great.

Lightning bolt graphic, indicating energy or power.

4.8x ROI

Accelerate Market Penetration

Break into gyms, health stores, and wellness communities faster with sampling that creates grassroots demand.

Join 200+ supplement brands using sampling to build subscription revenue

Start Supplement Campaign

Download Wellness Guide

The AIM Supplement Sampling Framework

Four Stages to Supplement Brand Growth

Our proven methodology combines precision targeting, wellness-focused distribution, and subscription optimization to build recurring revenue.

Stage 01

Consumer Segmentation & Targeting

Identify your ideal wellness customers based on lifestyle, fitness goals, dietary preferences, and health objectives.

Fitness enthusiasts vs. general wellness

Age & life stage targeting (sports, prenatal, senior)

Dietary segmentation (vegan, keto, paleo, clean)

Channel preference (retail, D2C, subscription)

Stage 02

Wellness-Focused Distribution

Reach health-conscious consumers at gyms, health food stores, wellness events, and fitness communities nationwide.

Gyms, studios & fitness centers

Health food & specialty stores

Wellness events, marathons & races

Nutritionists & wellness practitioners

Stage 03

Results-Driven Measurement

Track trial rates, conversion to purchase, subscription adoption, and repeat order metrics with comprehensive analytics.

Trial-to-purchase conversion tracking

Subscription activation & retention rates

Multi-product cross-sell analysis

Customer feedback & review generation

Stage 04

Subscription & Retention Strategy

Convert one-time samplers into subscribers with strategic follow-up, replenishment reminders, and loyalty programs.

Auto-ship subscription onboarding

30/60/90-day replenishment campaigns

Product bundles & stack optimization

Referral rewards & community building

Average Supplement Campaign Performance

78% of samplers convert to subscriptions within 45 days

Supplement Product Categories

Sampling Solutions for Every Wellness Need

From sports nutrition to beauty supplements, we create custom sampling strategies that drive trial and build subscription revenue across all wellness categories.

Sports & Performance

Protein powders, pre-workout, BCAAs, creatine, and performance enhancers for athletes and fitness enthusiasts

Popular Products:

Whey protein, plant protein, pre-workout, mass gainers

General Health & Wellness

Multivitamins, omega-3s, probiotics, and daily nutrition for overall health and vitality

Popular Products:

Multi-vitamins, fish oil, vitamin D, probiotics

Herbal & Botanical

Natural supplements including adaptogens, mushrooms, greens powders, and plant-based formulas

Popular Products:

Ashwagandha, turmeric, green superfood, medicinal mushrooms

Energy & Focus

Nootropics, caffeine alternatives, cognitive enhancers, and natural energy boosters

Popular Products:

Nootropic stacks, matcha, lion's mane, energy drinks

Sleep & Recovery

Melatonin, magnesium, CBD, and recovery formulas for rest and muscle repair

Popular Products:

Sleep aids, melatonin, CBD oil, magnesium complex

Beauty & Anti-Aging

Collagen, biotin, skin support, and beauty-from-within supplements

Popular Products:

Collagen peptides, biotin, hair/skin/nails, hyaluronic acid

$230B

Global Supplement Market by 2027

77%

Adults Use Supplements Regularly

54%

Prefer Subscription Models

Real-Time Performance Analytics

Track Trial, Conversion & Subscription Growth

Monitor every sample distributed, measure subscription conversions, and optimize campaigns with comprehensive analytics designed for supplement brands.

Cube outline graphic, symbolizing a box or package.

+42%

420K+

Samples Distributed

+56%

310K

Health Consumer Reach

+22%

78%

Subscription Rate

+35%

1,200+

Active Locations

Recent Supplement Campaigns

Live performance metrics & subscription tracking

Last 30 days

Brand / Campaign

How Wellness Brands Scale with Sampling

See how innovative supplement brands use strategic sampling to build trust, drive subscriptions, and achieve remarkable growth.

Product image of a supplement container with scoop.

Plant-Based Protein

Plant Protein Brand: 25K Subscribers in First Year

Challenge

New plant-based protein brand needed to compete against established whey protein giants and educate consumers on taste and quality.

Solution

Strategic sampling at CrossFit gyms, yoga studios, health food stores, and vegan restaurants with taste tests and recipe cards.

25K

Active Subscribers

82%

Trial Conversion

74%

Subscription Rate

5.8x

Customer LTV

— Co-Founder, Plant Protein Company

Read Full Case Study

Arrow pointing right graphic, indicating forward movement.

Product image of glassware and towels on a tray.

Women's Wellness

Prenatal Vitamin Startup: $2.4M ARR Through Sampling

Challenge

Launch premium prenatal vitamins in a crowded market dominated by drugstore brands. Needed to justify premium pricing.

Solution

Targeted sampling through OB-GYN offices, prenatal yoga studios, maternity stores, and pregnancy support groups.

$2.4M

Annual Revenue

88%

Conversion Rate

92%

Subscription Rate

7.2x

Marketing ROI

— Founder, Women's Wellness Brand

Read Full Case Study

Product image of a bottle with a dropper and pumpkin.

Sports Nutrition

Pre-Workout Launch: 42K Units Sold in 90 Days

Challenge

Launch new pre-workout formula in competitive market. Needed to drive retail velocity and prove taste superiority.

Solution

In-gym sampling at peak hours with energy challenges, plus retail endcap demos at supplement stores nationwide.

42K

Units Sold (90 days)

89%

Trial to Purchase

350

New Retail Doors

68%

Repeat Rate

— Marketing Director, Sports Nutrition Brand

Read Full Case Study

200+

Supplement Brands

420K+

Samples Distributed

78%

Subscription Rate

4.8x

Average ROI

Wellness-Focused Distribution Network

Reach Health Consumers Where They Train, Shop & Thrive

Our nationwide network of wellness touchpoints ensures your supplements reach engaged, health-conscious consumers at the perfect moment.

Gyms & Fitness Centers

1,200+ fitness facilities nationwide

Reach active fitness enthusiasts at gyms, CrossFit boxes, yoga studios, and boutique fitness centers during peak workout times.

24-hour gyms & fitness chains

CrossFit boxes & functional training

Yoga & Pilates studios

Boutique fitness centers

Health Food & Supplement Stores

850+ retail locations

Connect with health-conscious shoppers at specialty retailers, natural food stores, and supplement chains.

GNC, Vitamin Shoppe & chains

Independent supplement stores

Whole Foods & natural grocers

Nutrition specialty shops

Wellness Practitioners

420+ practitioner partnerships

Build trust through practitioner endorsements at nutritionist offices, naturopaths, and wellness clinics.

Registered dietitian offices

Naturopathic clinics

Functional medicine practices

Wellness & longevity centers

Corporate Wellness Programs

300+ corporate partners

Engage employees through workplace wellness initiatives, health fairs, and corporate fitness programs.

Corporate health & wellness programs

On-site fitness center sampling

Employee wellness challenges

Health screening events

Sports & Wellness Events

200+ events monthly

Create memorable experiences at marathons, triathlons, wellness expos, and health-focused community events.

Marathons, 5Ks & endurance races

Wellness & health expos

Fitness competitions & challenges

Community health fairs

Direct Mail & E-commerce

Nationwide targeting capability

Reach health-conscious consumers at home with precision-targeted direct mail and strategic e-commerce partnerships.

Health-focused demographic targeting

E-commerce order inserts

Subscription box inclusions

Influencer & affiliate partnerships

Nationwide Wellness Network

2,970+ Active Distribution Points

Our extensive wellness network covers gyms, health stores, practitioner offices, and fitness events across all 50 states, ensuring your brand reaches health-conscious consumers wherever they are.

1,200+

Fitness Centers

850+

Retail Locations

420+

Practitioners

500+

Events & Corporate

View Full Network Map

Frequently Asked Questions

Everything you need to know about AIM

Join 200+ Supplement Brands

Build Subscription Revenue Through Strategic Sampling

Let consumers experience your quality firsthand. Drive trial, build trust, and convert health-conscious customers into loyal subscribers with proven sampling strategies.

Launch Supplement Campaign

View Success Stories

Free consultation • Nationwide distribution • Real-time analytics